Marketing

7 Tips for Marketing Your Rental Property on Social Media

You’ve taken photos of your property and written descriptions. You’ve put them together to create beautiful property listings and have posted those listings on relevant real estate listing sites (Zillow, Apartments.com, Trulia, etc.). But you really want your units filled, so you’re looking for some other rental property marketing ideas — like social media.   …

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9 Steps to Produce an Engaging Newsletter

Melanie Everett, broker-owner of Melanie Everett & Co. in Chicago, crafts her monthly e-newsletter with a personal flair. She includes a roundup of products and services she loves, titled “Things You Should … Eat, Read, Shop,” and features past clients, highlighting their completed renovations.   “I write everything myself,” Everett says. “It takes time, it’s …

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